https://howcreatorsgetpaid.com/news/Sourced creator revenue and deal news.en-ushttps://howcreatorsgetpaid.com/news/tiktok-made-by-us-microdramas/https://howcreatorsgetpaid.com/news/tiktok-made-by-us-microdramas/Wed, 14 Oct 2026 12:00:00 GMTTikTok and Made By Us Studios announced a multi-year partnership to produce creator-led vertical micro-series for TikTok and its PineDrama app. Deadline reports the first slate includes Player (starring and EP'd by Hannah Stocking) and The Knock (with Adam Rose, music by Moby). TikTok cited nearly 580 million global views for its earlier Hoorae micro-series Screen Time. What it means: Platforms are paying for scripted vertical series built with creators who already have an audience. If you write or act in short vertical stories, treat IP ownership, backend, and exclusivity as negotiable, not free add-ons to a flat fee.https://howcreatorsgetpaid.com/news/billion-dollar-boy-acquires-creator-authority/https://howcreatorsgetpaid.com/news/billion-dollar-boy-acquires-creator-authority/Wed, 14 Oct 2026 12:00:00 GMTInfluencer marketing group Billion Dollar Boy has acquired Creator Authority, an agency that matches business-to-business brands with creators and handles contracts, licensing and campaign management. Terms weren't disclosed beyond an all-cash, "multimillion-dollar" deal with an earnout, per Business Insider. What it means: B2B brands (software, finance, professional services) are now a deal category agencies will pay to own. If you make niche, expert or workplace content, B2B sponsors may be a bigger and steadier budget than consumer brands.https://howcreatorsgetpaid.com/news/mediawan-acquires-hello-sunshine/https://howcreatorsgetpaid.com/news/mediawan-acquires-hello-sunshine/Wed, 14 Oct 2026 12:00:00 GMTParis-based, KKR-backed studio group Mediawan is buying Hello Sunshine, including Reese's Book Club, from Candle Media. Financial terms weren't disclosed; Screen reports Witherspoon is investing in the deal and that Hello Sunshine was previously valued around $900M under Candle. What it means: Creator-led brands with a direct audience (like a book club) are being valued as IP businesses. Owning your community and your formats is what makes a creator company sellable later.https://howcreatorsgetpaid.com/news/creator-economy-ma-q3-2026/https://howcreatorsgetpaid.com/news/creator-economy-ma-q3-2026/Fri, 09 Oct 2026 12:00:00 GMTA Q3 deal roundup from the Rockwater newsletter counts nine ad tech/SaaS deals and eight agency deals. Highlights it lists: Nielsen's $2.15B agreement to buy DoubleVerify, Whatnot buying Shaped, Flipboard buying Graze, agencies buying TikTok Shop and Amazon specialists, and RedBird taking a majority stake in Puck at a $250M valuation. What it means: Money is flowing into social commerce. Agencies buying TikTok Shop and Amazon specialists signals demand for creators who can actually sell products, not just get views.https://howcreatorsgetpaid.com/news/samy-acquires-get-engaged/https://howcreatorsgetpaid.com/news/samy-acquires-get-engaged/Tue, 06 Oct 2026 12:00:00 GMTMadrid-based, Bridgepoint-backed SAMY has acquired Atlanta social-first agency Get Engaged, known for creator-led campaigns. A cofounder described it to Fortune as a "low nine-figure deal"; it was announced Oct 6 at Advertising Week New York and reportedly closed Sept 30. What it means: Agencies that run creator campaigns are being bought at big valuations, which means brand budgets for creator content keep growing. Expect more agency-sourced deals, and read agency contracts carefully for usage and exclusivity terms.https://howcreatorsgetpaid.com/news/the-team-acquires-outreach-talent-group/https://howcreatorsgetpaid.com/news/the-team-acquires-outreach-talent-group/Tue, 06 Oct 2026 12:00:00 GMTLondon creator talent manager Outreach Talent Group (OTG) has been sold to global entertainment company THE·TEAM, adding a UK business to its Creators division. Terms weren't disclosed. The announcement came from OTG's law firm. What it means: Talent management is consolidating. If you're managed, your agency could change owners, so know your contract's term, commission and exit terms.https://howcreatorsgetpaid.com/news/live-nation-creator-nation/https://howcreatorsgetpaid.com/news/live-nation-creator-nation/Thu, 01 Oct 2026 12:00:00 GMTLive Nation announced Creator Nation, a new company co-founded by Scott and Alexis Fisher, with Live Nation as capital partner and strategic backer. Per Live Nation's Oct 1 release, Creator Nation will support creators across content, commerce, brand partnerships and live experiences, and will acquire and scale creator-management firms and adjacent businesses, with first acquisitions expected in the coming months. Investment size was not disclosed. What it means: Live is becoming a core creator revenue line, not a side gig. If your manager is acquired, re-read exclusivity and commission on tours and brand deals. If you're unmanaged, look for à-la-carte help with live or brand work without signing away your whole career.https://howcreatorsgetpaid.com/news/tiktok-one-south-africa/https://howcreatorsgetpaid.com/news/tiktok-one-south-africa/Thu, 01 Oct 2026 12:00:00 GMTTikTok launched its TikTok One Creator Marketplace in South Africa, a place where brands find creators and creators apply for paid campaigns. BusinessDay notes the Creator Rewards Program is still not available there, so brand deals, LIVE gifts and subscriptions remain the main paths. What it means: Where TikTok doesn't pay per view, it is routing creators to brand budgets instead. Outside Creator Rewards countries, a marketplace profile is now the main official way to get paid deals.https://howcreatorsgetpaid.com/news/made-on-youtube-2026-brand-deals-shopping/https://howcreatorsgetpaid.com/news/made-on-youtube-2026-brand-deals-shopping/Wed, 23 Sep 2026 12:00:00 GMTYouTube expanded Creator Partnerships to 20 countries, added a one-click code to share brand partner access so sponsors can put paid media behind your video, and announced new affiliate campaigns where brands can offer exclusive commission rates or bonuses. It also said YouTube Shopping is expanding to 35 markets by year-end. What it means: Sponsors can now boost your sponsored video with ad spend, which makes your content more valuable to them, so price usage and boosting into deals. Shopping affiliate bonuses are a new revenue line for product-review creators.https://howcreatorsgetpaid.com/news/x-original-content-rewards/https://howcreatorsgetpaid.com/news/x-original-content-rewards/Tue, 08 Sep 2026 12:00:00 GMTX closed Creator Revenue Sharing to new members on Aug 7 and launched Original Content Rewards on Sept 8. Reported eligibility: a Premium tier, 500 verified followers and 500,000 verified-user Home Timeline impressions in 90 days (replies excluded). Pay is based on "qualified impressions" from Premium users on original posts, paid every two weeks. What it means: Reply-farming and reposted clips no longer pay. Original reporting, analysis, your own video and memes do. If X income matters to you, shift effort to original posts.https://howcreatorsgetpaid.com/news/youtube-partner-program-changes-2027/https://howcreatorsgetpaid.com/news/youtube-partner-program-changes-2027/Mon, 10 Aug 2026 12:00:00 GMTYouTube announced its first major Partner Program changes since 2018. New creators applying for ad and Premium revenue sharing will need 8,000 qualified watch hours in 365 days, or 20 million qualified Shorts views in 90 days. YouTube says creators already in YPP aren't affected by the entry change, and fan funding and shopping thresholds stay the same. New terms take effect Feb 1, 2027. What it means: If you're close to the current bar, the next few months matter. After Feb 1, 2027, new channels need roughly double the watch time to earn ad revenue, so fan funding and Shopping become the earlier ways to earn.https://howcreatorsgetpaid.com/news/razer-acquires-streamelements/https://howcreatorsgetpaid.com/news/razer-acquires-streamelements/Fri, 31 Jul 2026 12:00:00 GMTRazer bought substantially all StreamElements operating assets on July 31. StreamElements continues as a standalone platform under a Razer subsidiary. Per the reports, pre-closing debts and creator-payment obligations stay with the old owner, Live Momentum, with part of the price set aside for those payments. What it means: If StreamElements owed you sponsorship money from before the deal, it is owed by the previous company, not Razer. Track any outstanding invoices.https://howcreatorsgetpaid.com/news/netflix-video-podcasts-iheart-vox/https://howcreatorsgetpaid.com/news/netflix-video-podcasts-iheart-vox/Thu, 09 Jul 2026 12:00:00 GMTNetflix extended its iHeartMedia deal for exclusive video rights to podcasts from Martha Stewart, Lele Pons and Kate and Oliver Hudson (June 15), then signed Vox Media's "Unexplainable" and "Switched on Pop" (July 9). Full video episodes leave YouTube; audio stays on all podcast apps. What it means: Video rights are now a separate thing you can sell. A podcast can license video exclusively to one streamer while keeping audio everywhere, so don't give away video rights in a network deal by default.https://howcreatorsgetpaid.com/news/jay-shetty-on-purpose-netflix-spotify/https://howcreatorsgetpaid.com/news/jay-shetty-on-purpose-netflix-spotify/Wed, 27 May 2026 12:00:00 GMTSpotify and Netflix announced a joint partnership for video episodes of "On Purpose," starting July 13, with Spotify as global ad-sales rep. Terms weren't disclosed. Variety and Bloomberg report the multiyear deal is worth up to about $100M. Full video episodes left YouTube; audio stays on other apps. What it means: Top podcasters are getting nine-figure offers for video exclusivity. Even at smaller scale, this shows that ad sales, video rights and audio rights can be split across different partners.