How Creators Newsletter sponsorship calculator
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How it works
Formulas: per placement = subscribers ÷ 1,000 × CPM. Monthly = per placement × sends × slots. Per-open check = subscribers × open rate × $0.05.
Methodology & sources
CPM averages and $0.05/open: Paved (secondary, industry marketplace data). beehiiv's blog reports a wider $10–$75 range. These are benchmarks, not guaranteed prices.
- Paved: newsletter sponsorship guide (avg CPM $6.53 / $23.01)
- Paved: how to set newsletter ad rates ($10–$30 CPM, $0.05/open)
- beehiiv: newsletter sponsorship cost
Estimates only, not a guarantee of earnings. Based on published benchmarks that may not reflect your situation; actual results vary widely. Not legal, tax, or financial advice. Last checked Oct 2026.
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FAQ
What CPM should a newsletter charge?
Paved calls $10–$30 CPM healthy and reports marketplace averages of $6.53 (broad) and $23.01 (targeted niche).
Can I charge per open instead?
Paved suggests about $0.05 per open as a benchmark for an average audience.
Does this include platform fees?
No. Ad networks may take a fee; check your platform's terms.