What Works 🎯

⚡ Playbooks, not vibesHooks, length, retention, posting and CTAs for each major format. Numbers from official docs get an Official badge. Experience-based tips are labeled General best practice.

YouTube (long-form) →

Hooks, packaging and retention that earn watch time.

YouTube Shorts →

Vertical hooks built for the Shorts Feed.

TikTok →

Native hooks, length and Rewards-friendly formats.

Instagram Reels →

Reels hooks built for Explore and feed.

Facebook →

Reels + community posts that feed Content Monetization.

Snapchat →

Spotlight and Stories built for Snap's Monetization Program.

X (Twitter) →

Original posts that earn under Original Content Rewards.

Twitch →

Live retention, clips and sub CTAs.

LinkedIn →

Professional hooks that land B2B deals.

Pinterest →

Searchable Pins that compound for months.

Newsletters & Substack →

Subject lines, cadence and paid conversion.

Podcasts →

Titles, trailers and retention for audio (and video).

Last refreshed Oct 14, 2026. Cross-linked to each platform payout page and our calculators.