How Creators Creator Deals & News 💸
Oct 14, 2026 · Studio deal
TikTok and Made By Us Studios greenlight creator-led micro-series →
Platforms are paying for scripted vertical series built with creators who already have an audience. If you write or act in short vertical st…
Secondary source
Oct 14, 2026 · Acquisition
Billion Dollar Boy buys B2B creator agency Creator Authority →
B2B brands (software, finance, professional services) are now a deal category agencies will pay to own. If you make niche, expert or workpla…
Secondary source
Oct 14, 2026 · Studio deal
Mediawan acquires Reese Witherspoon's Hello Sunshine →
Creator-led brands with a direct audience (like a book club) are being valued as IP businesses. Owning your community and your formats is wh…
Secondary source
Oct 9, 2026 · Market report
Q3 2026 creator economy M&A: tools, social commerce and media →
Money is flowing into social commerce. Agencies buying TikTok Shop and Amazon specialists signals demand for creators who can actually sell …
Secondary source
Oct 6, 2026 · Acquisition
SAMY buys social agency Get Engaged in a "low nine-figure" deal →
Agencies that run creator campaigns are being bought at big valuations, which means brand budgets for creator content keep growing. Expect m…
Secondary source
Oct 6, 2026 · Acquisition
THE·TEAM acquires UK talent agency Outreach Talent Group →
Talent management is consolidating. If you're managed, your agency could change owners, so know your contract's term, commission and exit te…
✓ Official source
Oct 1, 2026 · Studio deal
Live Nation backs Creator Nation to buy creator-management firms →
Live is becoming a core creator revenue line, not a side gig. If your manager is acquired, re-read exclusivity and commission on tours and b…
✓ Official source
Oct 1, 2026 · Platform payouts
TikTok One creator marketplace launches in South Africa →
Where TikTok doesn't pay per view, it is routing creators to brand budgets instead. Outside Creator Rewards countries, a marketplace profile…
Secondary source
Sep 23, 2026 · Platform payouts
Made on YouTube 2026: brand deal and Shopping tools →
Sponsors can now boost your sponsored video with ad spend, which makes your content more valuable to them, so price usage and boosting into …
✓ Official source
Sep 8, 2026 · Platform payouts
X swaps Revenue Sharing for "Original Content Rewards" →
Reply-farming and reposted clips no longer pay. Original reporting, analysis, your own video and memes do. If X income matters to you, shift…
Secondary source
Aug 10, 2026 · Platform payouts
YouTube raises YPP entry bars from Feb 1, 2027 →
If you're close to the current bar, the next few months matter. After Feb 1, 2027, new channels need roughly double the watch time to earn a…
✓ Official source
Jul 31, 2026 · Acquisition
Razer acquires StreamElements' assets →
If StreamElements owed you sponsorship money from before the deal, it is owed by the previous company, not Razer. Track any outstanding invo…
✓ Official source
Jul 9, 2026 · Streaming deal
Netflix keeps signing exclusive video podcasts →
Video rights are now a separate thing you can sell. A podcast can license video exclusively to one streamer while keeping audio everywhere, …
Secondary source
May 27, 2026 · Podcast deal
Jay Shetty takes "On Purpose" video to Netflix and Spotify →
Top podcasters are getting nine-figure offers for video exclusivity. Even at smaller scale, this shows that ad sales, video rights and audio…
✓ Official source
Last checked Oct 14, 2026. Summaries are our own; deal values are as reported by the cited outlet and not independently confirmed. Badge key: ✓ Official source = company/platform announcement; Secondary = reputable press report.