How Creators July 9, 2026 · Streaming deal · Secondary source
Netflix keeps signing exclusive video podcasts
What happened
Netflix extended its iHeartMedia deal for exclusive video rights to podcasts from Martha Stewart, Lele Pons and Kate and Oliver Hudson (June 15), then signed Vox Media's "Unexplainable" and "Switched on Pop" (July 9). Full video episodes leave YouTube; audio stays on all podcast apps.
💰 What it means for creators' moneyVideo rights are now a separate thing you can sell. A podcast can license video exclusively to one streamer while keeping audio everywhere, so don't give away video rights in a network deal by default.
Sources
Summary in our own words of public reporting. Figures are as reported by the sources above. General information only, not legal, tax or financial advice.
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