← All creator deals & news

August 10, 2026 · Platform payouts · ✓ Official source

YouTube raises YPP entry bars from Feb 1, 2027

What happened

YouTube announced its first major Partner Program changes since 2018. New creators applying for ad and Premium revenue sharing will need 8,000 qualified watch hours in 365 days, or 20 million qualified Shorts views in 90 days. YouTube says creators already in YPP aren't affected by the entry change, and fan funding and shopping thresholds stay the same. New terms take effect Feb 1, 2027.

💰 What it means for creators' moneyIf you're close to the current bar, the next few months matter. After Feb 1, 2027, new channels need roughly double the watch time to earn ad revenue, so fan funding and Shopping become the earlier ways to earn.

Sources

Summary in our own words of public reporting. Figures are as reported by the sources above. General information only, not legal, tax or financial advice.

What Works playbooks →

Hooks, length and posting by platform.

How every platform pays →

Requirements and payouts.

Next read