Jay Shetty takes "On Purpose" video to Netflix and Spotify
What happened
Spotify and Netflix announced a joint partnership for video episodes of "On Purpose," starting July 13, with Spotify as global ad-sales rep. Terms weren't disclosed. Variety and Bloomberg report the multiyear deal is worth up to about $100M. Full video episodes left YouTube; audio stays on other apps.
💰 What it means for creators' moneyTop podcasters are getting nine-figure offers for video exclusivity. Even at smaller scale, this shows that ad sales, video rights and audio rights can be split across different partners.
Summary in our own words of public reporting. Figures are as reported by the sources above. General information only, not legal, tax or financial advice.
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