SAMY buys social agency Get Engaged in a "low nine-figure" deal
What happened
Madrid-based, Bridgepoint-backed SAMY has acquired Atlanta social-first agency Get Engaged, known for creator-led campaigns. A cofounder described it to Fortune as a "low nine-figure deal"; it was announced Oct 6 at Advertising Week New York and reportedly closed Sept 30.
💰 What it means for creators' moneyAgencies that run creator campaigns are being bought at big valuations, which means brand budgets for creator content keep growing. Expect more agency-sourced deals, and read agency contracts carefully for usage and exclusivity terms.
Summary in our own words of public reporting. Figures are as reported by the sources above. General information only, not legal, tax or financial advice.
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