October 1, 2026 · Platform payouts · Secondary source
TikTok One creator marketplace launches in South Africa
What happened
TikTok launched its TikTok One Creator Marketplace in South Africa, a place where brands find creators and creators apply for paid campaigns. BusinessDay notes the Creator Rewards Program is still not available there, so brand deals, LIVE gifts and subscriptions remain the main paths.
💰 What it means for creators' moneyWhere TikTok doesn't pay per view, it is routing creators to brand budgets instead. Outside Creator Rewards countries, a marketplace profile is now the main official way to get paid deals.
Summary in our own words of public reporting. Figures are as reported by the sources above. General information only, not legal, tax or financial advice.
How Creators