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TikTok playbook

Hooks (first 1–3 seconds)

First second matters. Jump into motion, a bold claim or a question. Skip logos and "hey guys." General best practice

Copyable templates

• Nobody talks about this [niche] trick.
• I tried [thing] so you don't have to.
• If you're still doing X, watch this.
• Storytime: how I [result] with [constraint].
• Stop scrolling if you want [outcome].

Optimal length

For Creator Rewards, eligible videos must be at least 1 minute and original (TikTok Creator Rewards terms). Shorter clips still work for reach and brand deals; 1+ min is the Rewards path. ✓ Official source

• TikTok Creator Rewards Program Terms

Retention tactics

Posting frequency & timing

Post when your Analytics say your followers are active. Volume helps early; quality and series consistency matter more as you grow. General best practice

Thumbnails, titles & captions

Packaging: Cover image and first frame should sell the click. Strong text overlays beat pretty but vague covers. General best practice

Captions / copy: Lead with the hook in the caption. Keep hashtags few and relevant. Pin a comment with your link-in-bio CTA. General best practice

CTAs that convert

• Follow for part 2
• Comment a keyword for the template
• Link in bio / TikTok Shop when eligible

Format ideas

Pre-publish checklist

• ✅ Hook in first 1–3 seconds
• ✅ Captions on
• ✅ If chasing Rewards: 1+ min, original, no Duet/Stitch/Photo Mode
• ✅ CTA clear
• ✅ Cover sells the tip

Sources

• TikTok Creator Rewards Program Terms
• TikTok Creator Academy

Badge key: ✓ Official source = platform's own docs; Secondary = reputable third-party report; General best practice = experience-based guidance, not a published platform number. Rules change; confirm on the official page.

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