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Facebook playbook

Hooks (first 1–3 seconds)

Lead with a clear benefit or story. Facebook audiences often reward relatable, shareable posts over ultra-trend-chasing. General best practice

Copyable templates

• Parents / creators / freelancers: you need this.
• I almost quit until I tried this.
• Share this with someone who [situation].
• The honest cost of [thing].
• Quick win for [audience] today.

Optimal length

Short Reels for reach; longer videos when the story needs room. Check Professional Dashboard for what your Page actually earns from. General best practice

Retention tactics

Posting frequency & timing

Insight-driven timing. Mix Reels, photos and text posts; text-only posts still travel on Facebook. General best practice

Thumbnails, titles & captions

Packaging: Strong first sentence in the post is the title. Thumbnail for video should be readable in mobile feed. General best practice

Captions / copy: Front-load the hook. Ask one clear question to drive comments (comments help distribution). General best practice

CTAs that convert

• Comment your answer
• Join the Group
• Link to offer / newsletter

Format ideas

Pre-publish checklist

• ✅ Hook in first line
• ✅ Native video
• ✅ Captions
• ✅ One CTA
• ✅ Check Professional Dashboard after posting

Sources

• Meta for Creators
• Meta Partner Monetization Policies

Badge key: ✓ Official source = platform's own docs; Secondary = reputable third-party report; General best practice = experience-based guidance, not a published platform number. Rules change; confirm on the official page.

Money tools for this platform