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Pinterest playbook

Hooks (first 1–3 seconds)

Pinterest is search + save. Lead with the outcome in the Pin title and on-image text. General best practice

Copyable templates

• [Number] ideas for [goal]
• How to [result] (step by step)
• [Niche] checklist
• Before & after: [project]
• Free [template] for [audience]

Optimal length

Static Pins and Idea Pins/video both work. Vertical 2:3 is a common recommended ratio for standard Pins. General best practice

• Pinterest Creative Best Practices

Retention tactics

Posting frequency & timing

Consistency over virality. Fresh Pins several times a week compounds; viral spikes are rare compared to evergreen search traffic. General best practice

Thumbnails, titles & captions

Packaging: High-contrast vertical image, huge text (outcome), brand mark small. Avoid cluttered collages. General best practice

Captions / copy: Description: keywords naturally + CTA. Link to a page that matches the Pin promise. General best practice

CTAs that convert

• Save this
• Get the freebie
• Shop the kit

Format ideas

Pre-publish checklist

• ✅ Vertical creative
• ✅ Outcome text on image
• ✅ Keyword title + description
• ✅ Destination URL matches promise
• ✅ Board placement

Sources

• Pinterest Business creative best practices

Badge key: ✓ Official source = platform's own docs; Secondary = reputable third-party report; General best practice = experience-based guidance, not a published platform number. Rules change; confirm on the official page.

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