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X (Twitter) playbook

Hooks (first 1–3 seconds)

First line is the hook. Lead with the claim, number or tension. Under Original Content Rewards, original reporting, analysis, your own media and meaningful commentary pay; reply spam doesn't. General best practice

Copyable templates

• Hot take: [claim]. Here's the data.
• I reverse-engineered [thing]. Thread ↓
• Unpopular opinion + receipts.
• Quick teardown of [news].
• If you only remember one thing: [insight].

Optimal length

Single punchy posts for reach; threads for depth. Media (images, video, charts) often outperforms text-only. General best practice

Retention tactics

Posting frequency & timing

Daily original posts beat occasional spam. Check Analytics for impressions from verified users if you're aiming at Rewards eligibility. General best practice

Thumbnails, titles & captions

Packaging: No "thumbnail," but a strong first sentence + media acts like one. General best practice

Captions / copy: N/A beyond the post text. Hashtags sparingly. Mentions only when relevant. General best practice

CTAs that convert

• Bookmark / repost
• Follow for part 2
• Link to newsletter or product

Format ideas

Pre-publish checklist

• ✅ Original (not a bare repost)
• ✅ Hook in line 1
• ✅ Media attached when possible
• ✅ Clear takeaway
• ✅ CTA without engagement bait

Sources

• The Verge on Original Content Rewards
• X Help Center

Badge key: ✓ Official source = platform's own docs; Secondary = reputable third-party report; General best practice = experience-based guidance, not a published platform number. Rules change; confirm on the official page.

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